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Why Liine

For 400 years, families have looked for better ways to remember.

  1. 1600s
    Oil painting of five royal children in silk, standing beside a large mastiff

    Portraits for the few

    Wealthy and royal families hired painters to record who they were. One portrait could take weeks.

    Van Dyck, The Five Eldest Children of Charles I, 1637. Public domain.
  2. Late 1800s
    Black-and-white photograph of a large family and their dog posed outdoors, 1890s
    Family portrait, 1890s

    The camera comes home

    Black-and-white cameras came to market. Ordinary families could finally have their photograph taken.

    State Library of Queensland. Public domain.
  3. 1900s
    Square instant print with a white border: a group of children in Halloween costumes on a driveway, 1964

    Color, then digital

    Color film, then digital cameras, put a camera in nearly every home. Shoeboxes of prints became folders of files.

    Kevin Dooley, Halloween 1964, CC BY 2.0.
  4. Today

    Social media

    A camera in every pocket. Every moment can be posted, shared and seen in seconds.

Which brings us to a question

Is social media helping us be more social?

We have more photos than any generation before us. But a memory is more than a picture: it's who was there, what they said, and why it mattered. With unlimited access, are we building more memories, or making them harder to keep?

Twenty years from now, what will your child actually be able to find?

Join the waitlist

The best time to start was the day they were born. The next best is today.

Founding families

The first 200 people on the waitlist are founding families.

  • 50% off the first year of service
  • 30 days early access to new MyLiine features
  • 50% off an additional year for each referral who joins MyLiine
  • Special discounts on MyLiine Gifts

Know a family who would love this?

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